What might it mean to do ‘open marketing’? Would it involve being anti-strategic? Foregrounding mechanisms to opt out and ignore messaging? Making advertising and promotional materials that can be reused and repurposed? Demonstrating clarity, accessibility, and absolute truth on Twitter? Said another way, does open twist the objectives of marketing, or does it elicit newKeep reading “Opening Up a Can of… Marketing”
Stay up to date!
Subscribe to our newsletter to stay current with the latest news.
For past issues, go to the newsletter archive.